Will Herring
Creative lead, writer,
and game maker.
Fifteen years of making things across games, advertising, and interactive media. From AAA narrative to browser games about cats. Currently based in Toronto, open to what's next.
Sweet Baby Inc.
Narrative design & writing for Rocksteady, Compulsion, Pikselnesia, and more.
Pet the Pup at the Party
A game about social anxiety and very good dogs. Polygon, Kotaku, The Verge. Featured at the V&A.
BuzzFeed
Four years leading branded content creative, from Senior Creative to Director of Creative Development.
Twitch Custom Solutions
Branded content strategy, animation, and experiential activations for PlayStation, General Mills, Progressive, and more.
BarkBox
Motion design, character animation, and AR filters for Bark's social advertising.
Motion & Animation
Motion graphics and animation for Noom, Bark, Glowforge, Jam City, and more.
Reel Steal
Art direction & character design for the Playdate heist game where you steal art with a fishing pole.
Lost Your Marbles
Art direction & character design for the Playdate visual novel from Sweet Baby and Panic.
Smash n' Dab
Browser arcade game for [adult swim]. Featured in the Smithsonian Arcade 2023.
My Garbage Cat Wakes Me Up At 3AM
Cat chaos simulator. Boing Boing, The Verge, Kotaku, Mashable, and Kumail Nanjiani's podcast.
Is Everyone Mad At Me?
A tiny, experimental Unity game about a feeling. Available on itch.io.
Sidewalk Sidestep
Browser game about awkward sidewalk encounters. Commissioned by [adult swim].
Millennial Swipe Simulator
Dating app satire that got too real. Fast Company, Engadget, Kill Screen. Removed by Match.com.
Lonely Dog Lost in Space
Unity game exhibited at the New York Media Center's digital art showcase.
Trou de Beigne
Mobile game for a beloved Montreal donut shop. 2018.
Death to Cupid
Art & animation for a gory Valentine's Day browser game. Covered by AM New York.
The Fattest Bird in Brooklyn
First Unity game. Nominated at the inaugural Playcrafting NYC Awards.
Young James
49 million loops and 132k Vine followers making weird short-form animation.
Twitter + SXSW
Illustrated custom food and drink icons for Twitter's SXSW Emoji Engine activation.
GamePro: The Last Guardian
Tokyo 2011 interview with Fumito Ueda. GamePro Magazine May 2011 feature story.
GamePro: Alice: Madness Returns
Shanghai 2010 interview with American McGee. GamePro Magazine September 2010 cover story.